Brand

Everything needed to represent Jorvi correctly. If you are writing about us, integrating us, or announcing something together, take the assets from here rather than from a screenshot.

About Jorvi

Copy this verbatim when you need a description.

About Jorvi. Jorvi is payments infrastructure for the self-custody era. It provides a self-custodial payment app for retail users, a merchant gateway where funds settle directly into the merchant’s own wallet, and a TypeScript SDK for developers. Funds settle on-chain directly from payer to merchant; Jorvi never takes custody. Jorvi is pre-launch.

Pronunciation: JOR-vee.

Names

Correct	Never
Jorvi	JORVI, jorvi in prose
Jorvi Pay, the self-custodial payment app	Jorvi Wallet, JorviPay, Jorvi-Pay
Jorvi Gateway, the merchant gateway	Jorvi Merchant, the jorvi gateway
Jorvi SDK, developer tools	Jorvi’s SDK
Pay with Jorvi, the checkout button	Pay With Jorvi

Lowercase is correct only for repository names, package names and code identifiers: @jorvi/sdk, jorvi-gateway. Never for the brand in a sentence.

Wordmark

On light surfaces

On dark surfaces

Wordmark SVGReversed SVGPNGReversed PNG

Mark

Primary

Inverse

Icon SVGMark only SVGFavicon SVG1024 PNG

The dot

The dot is the tittle of the i, the tittle of the j, the favicon below 32px, and the status marker in the product. It is one object doing several jobs, and it is the most recognisable part of the identity.

It is always a perfect circle, and it never carries a glow, gradient or shadow.

Colour

#6501FF Jorvi Violet

#8B5CFF Violet Light

#3B00D1 Violet Deep

#17181A Ink

#F7F7F5 Paper

#0B0B0F Near-black

The one colour rule that matters

Jorvi Violet #6501FF fails contrast on dark backgrounds: it measures 2.6:1 on near-black. Light surfaces use #6501FF. Dark surfaces use #8B5CFF, which measures 4.6:1. There are no exceptions, and a theme that carries one value into both will make every link unreadable in dark mode.

Typography

Poppins SemiBold sets the wordmark and headings. It is OFL-licensed, so it is free to use and redistribute. The licence ships with the font files.

Inter is the interface typeface, with tabular numerals on every monetary value, balance and fee. Proportional digits shift as amounts update and columns fail to align, which reads as unreliable in a payments product.

Addresses and hashes are always monospace, truncated first four and last four: 7xKX…9fRt.

Using the marks

• Give the wordmark clear space of one tittle diameter on every side.
• Minimum wordmark width is 90px on screen. Below that, use the mark.
• Never recolour, stretch, skew, rotate or condense.
• Never add a glow, gradient, shadow, outline or bevel.
• Never place the wordmark on a busy photograph. Use a solid field.
• Never rebuild the mark by typing a lowercase j in a font. Use the SVG.
• Never put #6501FF on a dark background.

Contact

Press, partnership and general enquiries: hello@jorvi.io